I adapt creative copy to the Spain market for a number of clients. Tailoring content to the target audience and client guidelines, I can work from general or detailed instructions, reference texts in other languages, photographs, etc. This process requires comfort with writing advertising copy as well as experience with translation and transcreation, since the final product ultimately must capture people’s attention through the written word, with precise meaning secondary to customer conversion and loyalty.
I deal with the whole universe of e-commerce content, from engaging material for home pages, apps and social media posts (Facebook, Instagram…) to newsletters and blog entries.
Among my clients for these services are KAYAK and Questo (travel), foodspring (healthy living) and Zalando (fashion). Here are some examples of creative content I have authored: